Project Description

Elisse Bierstock

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Elisse Bierstock has more than seventeen years of solid strategic public relations experience. She has helped companies, large and small, gain visibility and competitive advantage. Elisse excels at all PR services including: new business development; media outreach; media training of executives; press release writing and placement; developing positioning statements and messaging; development of media kits and fact sheets; and editorial placement of client articles.

Elisse was a freelance consultant for Toronto-based firm Echo Communications. Prior to that position, Elisse held many positions with Porter Novelli Canada, one of the leading PR firms in the country. As vice president, Elisse provided strategic counsel and oversaw PR programs for both the consumer and technology practices. Her customers included Oracle Corporation, Descartes Systems Group, GE Capital and Hummingbird Communications. Her last role for the company included leading the charge of taking the company’s clients international. In 2000, Elisse worked out of Porter Novelli’s headquarters in New York to spearhead this role. Prior to joining PNC, Elisse worked with the Creative Marketing Network where she helped Microsoft gain a foothold in Canada.

Elisse is also a certified kids yoga instructor and will start teaching classes January 2014.

Elisse is a graduate of the University of Western Ontario with a BA in English and the Humber College Public Relations Graduate Program. She graduated on the Dean’s Honour role in both institutions.

Elisse is also a very active volunteer for various charities and sits on the Board of Directors for the Kitchener-Waterloo Bilingual School.

Elisse is married and has three children and lives in Waterloo, Ontario.