BookClub-vs2Thursday’s night WINC meeting was certainly an eye-opening experience! Guest speaker Richard Fox Ivey, from SympleID, shocked and surprised our group with an informative presentation on the importance of strong passwords, and introduced us to his new product called SympleID. It made us all rethink our password strategy! The later half of the evening was spent discussing our favourite business books, blogs, and magazines.

You can see a recap of the night below:

Keeping Private Information Secure

As business owners we have lots of private information that are secured with passwords. We tend to use simple, easy to remember words such as our dog’s name, anniversary date, birthday… and the same password for everything. More and more times the places we use our passwords gets hacked and our private information is leaked to the public. Up until a few years ago these hacks only happened once a month, now it’s 5-6 times per month. They are happening online and at point of sale. It’s no longer a matter of if, it’s when.

Hack. When a website gets attached by a group of people and they gain access to information they should not have.”

Here’s a list of a few recent hacks; most made the news, but some didn’t

  • EBay (148m accounts)
  • AOL (120m accounts)
  • HD (60m accounts)
  • Facebook (6m accounts)

It takes 4-6 months to realize you’ve been hacked. Passwords were a factor in 76% of hacks. Passwords impact everyone. The average person has at least 30 online accounts that use passwords.

Tips for Passwords:

  • Don’t reuse passwords (every account should be different)
  • Don’t use a password that you find online
  • Don’t use personal information in your password (birthdays, anniversary, pet names, etc)
  • Use different passwords everywhere

There are 156,000,000 phishing emails sent everyday worldwide. 16,000,000 make it through filters. 8,000,000 are opened. 800,000 links are clicked. 80,000 fall for the scam and share their password, username, bank information.

How to protect yourself:

  • Use an email/website scanner (McAfee, Norton, etc)
  • Use a browser like Firefox (which has higher levels of security)
  • Anti-virus and firewalls
  • Don’t click links that are suspicious

Why you should care about identity theft:

  • Financial loss due to identity theft are greater than “household burglary, motor vehicle theft and property theft” combined!
  • Households making $75,000+ are more likely to experience identity theft
  • Cleaning up after identity theft takes time and can be stressful: about 10% of victims spend more than a month

Symple-IDSympleID solves the problem of having to remember passwords. Use it everywhere online. Once installed on your phone and laptop. Login to all the sites you use once… the next time you want to login just tap your ID to your phone.

To learn more about the innovative technology around SympleID, visit their website, or connect with them on Facebook & Twitter.

Business Book Club

As busy entrepreneurs we often look to others for advice. How much to charge. How to overcome fear in business. How to handle a difficult client. We also look to others to provide us with insight and recommendations to make our lives easier. Apps. Services. And even books. At this month’s WINC meeting we invited members to bring their favourite book, blog, magazine and/or newspaper and introduce it to the group.

Sukhsehj Kaur suggested The Inspired Workplace by M.K. Franz & Dr. Hugh Drouin

  • The Inspired Workplace: We Need a New Kind of Workplace. For most of us, the majority of our adult life is spent at work. We invest years learning and developing skills to prepare for a chosen field. We have passions, ambitions and dreams for the impact we hope to make. Learn more about the book here >>

Lynette Tilt suggested Go Pro by Eric Worde & Positive Intelligence by Shirzad Chamine

  • Go Pro: Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Learn more about the book here >>
  • Positive Intelligence: Shirzad Chamine reveals how to achieve one’s true potential for both professional success and personal fulfillment. His groundbreaking research exposes ten well-disguised mental Saboteurs. Learn more about the book here >>

Brittany Stager suggested The Book of Business Awesome, QR Codes Kill Kittens & Unselling by Scott Stratten, Digital Leader by Erik Qualman, Contagious by Jonah Berger

  • The Book of Business Awesome: Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. Learn more about the book here >>
  • QR Codes Kill Kittens: Easy to digest tips and tools on how not to run a business. Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? Learn more about the book here >>
  • Unselling: UnSelling is about everything but the sell. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. Learn more about the book here >>
  • Digital Leader: Digital Leaders are Made—Not Born. Fail forward, fail fast, fail better is a winning concept from Qualman’s latest book, Digital Leader. Learn more about the book here >>
  • Contagious: What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. Learn more about the book here >>

Jen Ziegler suggested Money Rules by Gail Vaz-Oxlade

  •  Money Rules: Gail likes to say that money isn”t rocket science, it”s discipline. But even she acknowledges that there are tricks to her trade and that making money decisions often feels more complicated than it should. So, where to start? Learn more about the book here >>

Hilary Gauld-Camilleri suggested A Beautiful Anarchy by David Duchemin & Who Moved My Cheese by Spencer Johnson

  • A Beautiful Anarchy:  A Beautiful Anarchy is about the freedom to live life on our terms, to be creative, and fully human, and from that place to change the world as much as it changes us. None of us knows how long the journey is, and we’ve got our own paths to walk, but where they cross now and then, let’s share the love and wisdom. Learn more about the book here >>
  • Who Moved My Cheese?: Is a simple parable that reveals profound truths. It is an amusing and enlightening story of four characters who live in a “Maze” and look for “Cheese” to nourish them and make them happy. Learn more about the book here >>